Deluxe Corporation (DLX)
Deluxe Corporation (DLX) is a leading provider of technology-driven solutions designed to empower small businesses and financial institutions across the globe, including markets in the United States, Canada, Australia, South America, and Europe. Headquartered in Shoreview, Minnesota, Deluxe offers a comprehensive suite of services that encompasses print and marketing solutions, web development, and payment processing. The company leverages its deep industry expertise and innovative technology to deliver tailored solutions that enhance customer engagement and drive operational efficiency for its clients. With a strong commitment to helping businesses succeed in an increasingly digital landscape, Deluxe is well-positioned for sustained growth and value creation.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 19.00% per annum.
- DLX price at the close of October 30, 2025 was $18.17 and was lower than the bottom border of the primary price channel by $1.90 (9.48%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 12.27% per annum.
- DLX price at the close of October 30, 2025 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of DLX price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 26, 2022
End date: February 6, 2025
a = 2.3088
b = 0.0005
s = 0.0890
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0005) – 1
= 19.00%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0890) – 1
= 42.78%
August 26, 2022 calculations
Top border of price channel:
Exp(Y457)
= Exp(a + b × X457 + 2 × s)
= Exp(a + b × 662 + 2 × s)
= Exp(2.3088 + 0.0005 × 662 + 2 × 0.0890)
= Exp(2.8023)
= $16.48
Bottom border of price channel:
Exp(Y457)
= Exp(a + b × X457 – 2 × s)
= Exp(a + b × 662 – 2 × s)
= Exp(2.3088 + 0.0005 × 662 – 2 × 0.0890)
= Exp(2.4462)
= $11.54
February 6, 2025 calculations
Top border of price channel:
Exp(Y1,070)
= Exp(a + b × X1,070 + 2 × s)
= Exp(a + b × 1,557 + 2 × s)
= Exp(2.3088 + 0.0005 × 1,557 + 2 × 0.0890)
= Exp(3.2288)
= $25.25
Bottom border of price channel:
Exp(Y1,070)
= Exp(a + b × X1,070 – 2 × s)
= Exp(a + b × 1,557 – 2 × s)
= Exp(2.3088 + 0.0005 × 1,557 – 2 × 0.0890)
= Exp(2.8726)
= $17.68
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 19.00% per annum.
- DLX price at the close of October 30, 2025 was $18.17 and was lower than the bottom border of the primary price channel by $1.90 (9.48%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: December 13, 2023
End date: August 6, 2025
a = 3.4096
b = -0.0004
s = 0.1183
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0004) – 1
= -12.27%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.1183) – 1
= 60.48%
December 13, 2023 calculations
Top border of price channel:
Exp(Y783)
= Exp(a + b × X783 + 2 × s)
= Exp(a + b × 1,136 + 2 × s)
= Exp(3.4096 + -0.0004 × 1,136 + 2 × 0.1183)
= Exp(3.2385)
= $25.50
Bottom border of price channel:
Exp(Y783)
= Exp(a + b × X783 – 2 × s)
= Exp(a + b × 1,136 – 2 × s)
= Exp(3.4096 + -0.0004 × 1,136 – 2 × 0.1183)
= Exp(2.7655)
= $15.89
August 6, 2025 calculations
Top border of price channel:
Exp(Y1,194)
= Exp(a + b × X1,194 + 2 × s)
= Exp(a + b × 1,738 + 2 × s)
= Exp(3.4096 + -0.0004 × 1,738 + 2 × 0.1183)
= Exp(3.0225)
= $20.54
Bottom border of price channel:
Exp(Y1,194)
= Exp(a + b × X1,194 – 2 × s)
= Exp(a + b × 1,738 – 2 × s)
= Exp(3.4096 + -0.0004 × 1,738 – 2 × 0.1183)
= Exp(2.5495)
= $12.80
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 12.27% per annum.
- DLX price at the close of October 30, 2025 was inside the secondary price channel.