Deluxe Corporation (DLX)
Deluxe Corporation provides technology-based solutions for small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. The company is headquartered in Shoreview, Minnesota.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 19.18% per annum.
- DLX price at the close of April 29, 2025 was $15.50 and was lower than the bottom border of the primary price channel by $3.60 (18.85%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 73.47% per annum.
- DLX price at the close of April 29, 2025 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of DLX price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 30, 2022
End date: February 6, 2025
a = 2.2493
b = 0.0005
s = 0.0885
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0005) – 1
= 19.18%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0885) – 1
= 42.48%
August 30, 2022 calculations
Top border of price channel:
Exp(Y588)
= Exp(a + b × X588 + 2 × s)
= Exp(a + b × 852 + 2 × s)
= Exp(2.2493 + 0.0005 × 852 + 2 × 0.0885)
= Exp(2.8359)
= $17.05
Bottom border of price channel:
Exp(Y588)
= Exp(a + b × X588 – 2 × s)
= Exp(a + b × 852 – 2 × s)
= Exp(2.2493 + 0.0005 × 852 – 2 × 0.0885)
= Exp(2.4819)
= $11.96
February 6, 2025 calculations
Top border of price channel:
Exp(Y1,199)
= Exp(a + b × X1,199 + 2 × s)
= Exp(a + b × 1,743 + 2 × s)
= Exp(2.2493 + 0.0005 × 1,743 + 2 × 0.0885)
= Exp(3.2643)
= $26.16
Bottom border of price channel:
Exp(Y1,199)
= Exp(a + b × X1,199 – 2 × s)
= Exp(a + b × 1,743 – 2 × s)
= Exp(2.2493 + 0.0005 × 1,743 – 2 × 0.0885)
= Exp(2.9102)
= $18.36
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 19.18% per annum.
- DLX price at the close of April 29, 2025 was $15.50 and was lower than the bottom border of the primary price channel by $3.60 (18.85%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: November 22, 2024
End date: April 29, 2025
a = 9.2826
b = -0.0036
s = 0.0636
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0036) – 1
= -73.47%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0636) – 1
= 28.99%
November 22, 2024 calculations
Top border of price channel:
Exp(Y1,150)
= Exp(a + b × X1,150 + 2 × s)
= Exp(a + b × 1,667 + 2 × s)
= Exp(9.2826 + -0.0036 × 1,667 + 2 × 0.0636)
= Exp(3.3503)
= $28.51
Bottom border of price channel:
Exp(Y1,150)
= Exp(a + b × X1,150 – 2 × s)
= Exp(a + b × 1,667 – 2 × s)
= Exp(9.2826 + -0.0036 × 1,667 – 2 × 0.0636)
= Exp(3.0957)
= $22.10
April 29, 2025 calculations
Top border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(9.2826 + -0.0036 × 1,825 + 2 × 0.0636)
= Exp(2.7759)
= $16.05
Bottom border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(9.2826 + -0.0036 × 1,825 – 2 × 0.0636)
= Exp(2.5214)
= $12.45
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 73.47% per annum.
- DLX price at the close of April 29, 2025 was inside the secondary price channel.