Stock Price Trends

The Clorox Company (CLX)

The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.

Stock Price Trends

Stock price trends estimated using linear regression.

Key facts

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 38.70% per annum.
  • CLX price at the close of July 11, 2025 was $126.54 and was inside the primary price channel.
  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 406.67% per annum.
  • CLX price at the close of July 11, 2025 was inside the secondary price channel.
  • The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of CLX price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e


Primary Trend

Start date: November 15, 2024
End date: July 11, 2025

a = 7.2616

b = -0.0013

s = 0.0230

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × -0.0013) – 1
= -38.70%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0230) – 1
= 9.62%

November 15, 2024 calculations

Top border of price channel:

Exp(Y1,095)
= Exp(a + b × X1,095 + 2 × s)
= Exp(a + b × 1,586 + 2 × s)
= Exp(7.2616 + -0.0013 × 1,586 + 2 × 0.0230)
= Exp(5.1809)
= $177.85

Bottom border of price channel:

Exp(Y1,095)
= Exp(a + b × X1,095 – 2 × s)
= Exp(a + b × 1,586 – 2 × s)
= Exp(7.2616 + -0.0013 × 1,586 – 2 × 0.0230)
= Exp(5.0891)
= $162.25

July 11, 2025 calculations

Top border of price channel:

Exp(Y1,255)
= Exp(a + b × X1,255 + 2 × s)
= Exp(a + b × 1,824 + 2 × s)
= Exp(7.2616 + -0.0013 × 1,824 + 2 × 0.0230)
= Exp(4.8618)
= $129.26

Bottom border of price channel:

Exp(Y1,255)
= Exp(a + b × X1,255 – 2 × s)
= Exp(a + b × 1,824 – 2 × s)
= Exp(7.2616 + -0.0013 × 1,824 – 2 × 0.0230)
= Exp(4.7700)
= $117.92

Description

  • The primary trend is decreasing.
  • The decline rate of the primary trend is 38.70% per annum.
  • CLX price at the close of July 11, 2025 was $126.54 and was inside the primary price channel.

Secondary Trend

Start date: June 25, 2025
End date: July 11, 2025

a = -3.2596

b = 0.0044

s = 0.0106

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0044) – 1
= 406.67%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0106) – 1
= 4.32%

June 25, 2025 calculations

Top border of price channel:

Exp(Y1,244)
= Exp(a + b × X1,244 + 2 × s)
= Exp(a + b × 1,808 + 2 × s)
= Exp(-3.2596 + 0.0044 × 1,808 + 2 × 0.0106)
= Exp(4.7994)
= $121.44

Bottom border of price channel:

Exp(Y1,244)
= Exp(a + b × X1,244 – 2 × s)
= Exp(a + b × 1,808 – 2 × s)
= Exp(-3.2596 + 0.0044 × 1,808 – 2 × 0.0106)
= Exp(4.7572)
= $116.42

July 11, 2025 calculations

Top border of price channel:

Exp(Y1,255)
= Exp(a + b × X1,255 + 2 × s)
= Exp(a + b × 1,824 + 2 × s)
= Exp(-3.2596 + 0.0044 × 1,824 + 2 × 0.0106)
= Exp(4.8706)
= $130.40

Bottom border of price channel:

Exp(Y1,255)
= Exp(a + b × X1,255 – 2 × s)
= Exp(a + b × 1,824 – 2 × s)
= Exp(-3.2596 + 0.0044 × 1,824 – 2 × 0.0106)
= Exp(4.8283)
= $125.00

Description

  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 406.67% per annum.
  • CLX price at the close of July 11, 2025 was inside the secondary price channel.