The Clorox Company (CLX)

The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.

Stock Price Trends

Stock price trends estimated using linear regression.

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Key facts

• The primary trend is decreasing.
• The decline rate of the primary trend is 16.18% per annum.
• CLX price at the close of May 24, 2024 was \$131.53 and was higher than the top border of the primary price channel by \$22.20 (20.31%). This indicates a possible reversal in the primary trend direction.
• The secondary trend is increasing.
• The growth rate of the secondary trend is 12.79% per annum.
• CLX price at the close of May 24, 2024 was lower than the bottom border of the secondary price channel by \$20.94 (13.74%). This indicates a possible reversal in the secondary trend direction.
• The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of CLX price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e

Primary Trend

Start date:
End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × ) – 1
=

Exp(4 × s) – 1
= Exp(4 × ) – 1
=

April 14, 2020 calculations

Top border of price channel:

Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= \$

Bottom border of price channel:

Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= \$

November 14, 2022 calculations

Top border of price channel:

Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= \$

Bottom border of price channel:

Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= \$

Description

• The primary trend is decreasing.
• The decline rate of the primary trend is 16.18% per annum.
• CLX price at the close of May 24, 2024 was \$131.53 and was higher than the top border of the primary price channel by \$22.20 (20.31%). This indicates a possible reversal in the primary trend direction.

Secondary Trend

Start date:
End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × ) – 1
=

Exp(4 × s) – 1
= Exp(4 × ) – 1
=

February 4, 2022 calculations

Top border of price channel:

Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= \$

Bottom border of price channel:

Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= \$

September 14, 2023 calculations

Top border of price channel:

Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= \$

Bottom border of price channel:

Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= \$

Description

• The secondary trend is increasing.
• The growth rate of the secondary trend is 12.79% per annum.
• CLX price at the close of May 24, 2024 was lower than the bottom border of the secondary price channel by \$20.94 (13.74%). This indicates a possible reversal in the secondary trend direction.