PepsiCo Inc (PEP)
PepsiCo, Inc. is a leading global food, snack, and beverage corporation headquartered in Purchase, New York. With a diverse portfolio that includes iconic brands such as Pepsi, Mountain Dew, Gatorade, and Frito-Lay, the company operates in more than 200 countries, leveraging its extensive manufacturing and distribution network to deliver a broad range of products to consumers worldwide. PepsiCo is committed to sustainable growth and innovation, continuously adapting to changing consumer preferences while focusing on environmental and social responsibility initiatives. Through strategic acquisitions and marketing efforts, the company maintains a robust market position and aims to enhance shareholder value in an increasingly competitive landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
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Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 8.51% per annum.
- PEP price at the close of November 14, 2025 was $145.85 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 39.96% per annum.
- PEP price at the close of November 14, 2025 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of PEP price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
March 20, 2023 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 9, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 8.51% per annum.
- PEP price at the close of November 14, 2025 was $145.85 and was inside the primary price channel.
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
April 24, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 31, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 39.96% per annum.
- PEP price at the close of November 14, 2025 was inside the secondary price channel.