# PepsiCo Inc (PEP)

PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

## Stock Price Trends

Stock price trends estimated using linear regression.

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#### Key facts

- The primary trend is decreasing.
- The decline rate of the primary trend is 2.08% per annum.
- PEP price at the close of June 14, 2024 was $163.81 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 13.33% per annum.
- PEP price at the close of June 14, 2024 was lower than the bottom border of the secondary price channel by $2.81 (1.68%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

### Linear Regression Model

Model equation:

Y_{i} = α + β × X_{i} + ε_{i}

Top border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} + 2 × s)

Bottom border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} – 2 × s)

where:

i - observation number

Y_{i} - natural logarithm of PEP price

X_{i} - time index, 1 day interval

σ - standard deviation of ε_{i}

a - estimator of α

b - estimator of β

s - estimator of σ

Exp() - calculates the exponent of e

### Primary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### October 24, 2022 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### June 14, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The primary trend is decreasing.
- The decline rate of the primary trend is 2.08% per annum.
- PEP price at the close of June 14, 2024 was $163.81 and was inside the primary price channel.

### Secondary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### October 5, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### June 14, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The secondary trend is increasing.
- The growth rate of the secondary trend is 13.33% per annum.
- PEP price at the close of June 14, 2024 was lower than the bottom border of the secondary price channel by $2.81 (1.68%). This indicates a possible reversal in the secondary trend direction.