Stock Price Trends

The Coca-Cola Company (KO)

The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.

Stock Price Trends

Stock price trends estimated using linear regression.

Key facts

  • The primary trend is increasing.
  • The growth rate of the primary trend is 0.29% per annum.
  • KO price at the close of April 30, 2024 was $61.77 and was inside the primary price channel.
  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 22.88% per annum.
  • KO price at the close of April 30, 2024 was inside the secondary price channel.

Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of KO price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e


Primary Trend

Start date: January 4, 2022
End date: April 23, 2024

a = 4.0578

b = 0.0000

s = 0.0380

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0000) – 1
= 0.29%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0380) – 1
= 16.40%

January 4, 2022 calculations

Top border of price channel:

Exp(Y676)
= Exp(a + b × X676 + 2 × s)
= Exp(a + b × 979 + 2 × s)
= Exp(4.0578 + 0.0000 × 979 + 2 × 0.0380)
= Exp(4.1416)
= $62.90

Bottom border of price channel:

Exp(Y676)
= Exp(a + b × X676 – 2 × s)
= Exp(a + b × 979 – 2 × s)
= Exp(4.0578 + 0.0000 × 979 – 2 × 0.0380)
= Exp(3.9897)
= $54.04

April 23, 2024 calculations

Top border of price channel:

Exp(Y1,253)
= Exp(a + b × X1,253 + 2 × s)
= Exp(a + b × 1,819 + 2 × s)
= Exp(4.0578 + 0.0000 × 1,819 + 2 × 0.0380)
= Exp(4.1483)
= $63.33

Bottom border of price channel:

Exp(Y1,253)
= Exp(a + b × X1,253 – 2 × s)
= Exp(a + b × 1,819 – 2 × s)
= Exp(4.0578 + 0.0000 × 1,819 – 2 × 0.0380)
= Exp(3.9964)
= $54.40

Description

  • The primary trend is increasing.
  • The growth rate of the primary trend is 0.29% per annum.
  • KO price at the close of April 30, 2024 was $61.77 and was inside the primary price channel.

Secondary Trend

Start date: September 26, 2023
End date: April 30, 2024

a = 3.0918

b = 0.0006

s = 0.0223

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0006) – 1
= 22.88%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0223) – 1
= 9.33%

September 26, 2023 calculations

Top border of price channel:

Exp(Y1,109)
= Exp(a + b × X1,109 + 2 × s)
= Exp(a + b × 1,609 + 2 × s)
= Exp(3.0918 + 0.0006 × 1,609 + 2 × 0.0223)
= Exp(4.0446)
= $57.09

Bottom border of price channel:

Exp(Y1,109)
= Exp(a + b × X1,109 – 2 × s)
= Exp(a + b × 1,609 – 2 × s)
= Exp(3.0918 + 0.0006 × 1,609 – 2 × 0.0223)
= Exp(3.9554)
= $52.22

April 30, 2024 calculations

Top border of price channel:

Exp(Y1,258)
= Exp(a + b × X1,258 + 2 × s)
= Exp(a + b × 1,826 + 2 × s)
= Exp(3.0918 + 0.0006 × 1,826 + 2 × 0.0223)
= Exp(4.1671)
= $64.53

Bottom border of price channel:

Exp(Y1,258)
= Exp(a + b × X1,258 – 2 × s)
= Exp(a + b × 1,826 – 2 × s)
= Exp(3.0918 + 0.0006 × 1,826 – 2 × 0.0223)
= Exp(4.0779)
= $59.02

Description

  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 22.88% per annum.
  • KO price at the close of April 30, 2024 was inside the secondary price channel.