# Coca-Cola Consolidated, Inc. (COKE)

coca-cola bottling co. consolidated (ccbcc) is the nation's largest independent coca-cola bottler. ccbcc was started in 1902, when j.b. harrison began selling coca-cola in bottles in greensboro, n.c., launching north carolina's first coca-cola bottling company. ccbcc is still a family-owned and operated business. board chairman j. frank harrison, iii, great-grandson of the company's founder, became ceo in 1997. we make, sell, and distribute more than 250 brands and flavors in a wide variety of package types and sizes in multiple channels. we operate in 14 states, primarily in the southeast, with corporate offices located in charlotte, north carolina. our stock is traded on the nasdaq exchange under the symbol coke. community • environment • stewardship • at coca-cola bottling co. consolidated, our commitment to serve others, pursue excellence, and grow profitably links directly to our overarching purpose: “to honor god in all we do.” we are innovators in the bottling field and ou

## Stock Price Trends

Stock price trends estimated using linear regression.

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#### Key facts

- The primary trend is increasing.
- The growth rate of the primary trend is 61.23% per annum.
- COKE price at the close of February 16, 2024 was $846.07 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 44.89% per annum.
- COKE price at the close of February 16, 2024 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

### Linear Regression Model

Model equation:

Y_{i} = α + β × X_{i} + ε_{i}

Top border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} + 2 × s)

Bottom border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} – 2 × s)

where:

i - observation number

Y_{i} - natural logarithm of COKE price

X_{i} - time index, 1 day interval

σ - standard deviation of ε_{i}

a - estimator of α

b - estimator of β

s - estimator of σ

Exp() - calculates the exponent of e

### Primary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### September 6, 2022 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### February 16, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The primary trend is increasing.
- The growth rate of the primary trend is 61.23% per annum.
- COKE price at the close of February 16, 2024 was $846.07 and was inside the primary price channel.

### Secondary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### December 22, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### February 16, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The secondary trend is decreasing.
- The decline rate of the secondary trend is 44.89% per annum.
- COKE price at the close of February 16, 2024 was inside the secondary price channel.