Celsius Holdings Inc (CELH)
Celsius Holdings, Inc. is a leading company in the health and wellness beverage sector, specializing in the development, marketing, distribution, and sale of calorie-burning functional fitness drinks. Headquartered in Boca Raton, Florida, the company has established a strong brand presence both in the United States and internationally, catering to the growing demand for performance-enhancing and health-conscious drink options. Celsius is poised for growth, leveraging innovative product formulations and strategic marketing initiatives to tap into the expanding global market for fitness and lifestyle beverages.
Stock Price Trends
Stock price trends estimated using linear regression.
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Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 33.78% per annum.
- CELH price at the close of December 17, 2025 was $40.83 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 165.36% per annum.
- CELH price at the close of December 17, 2025 was lower than the bottom border of the secondary price channel by $13.52 (24.87%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of CELH price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
June 2, 2023 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
June 6, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 33.78% per annum.
- CELH price at the close of December 17, 2025 was $40.83 and was inside the primary price channel.
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
October 29, 2024 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
November 5, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 165.36% per annum.
- CELH price at the close of December 17, 2025 was lower than the bottom border of the secondary price channel by $13.52 (24.87%). This indicates a possible reversal in the secondary trend direction.