Deckers Outdoor Corporation (DECK)
Deckers Outdoor Corporation (DECK) is a leading designer, marketer, and distributor of premium footwear, apparel, and accessories, primarily targeting the casual lifestyle and high-performance sectors. Headquartered in Goleta, California, the company is renowned for its innovative brands, including UGG, HOKA ONE ONE, Teva, and Sanuk, which cater to a diverse consumer base. With a strong commitment to sustainability and product quality, Deckers continues to expand its market presence, leveraging e-commerce and international growth strategies to enhance shareholder value.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 37.69% per annum.
- DECK price at the close of December 10, 2025 was $100.71 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 4,112.61% per annum.
- DECK price at the close of December 10, 2025 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of DECK price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: May 24, 2024
End date: December 10, 2025
a = 6.8941
b = -0.0013
s = 0.1605
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0013) – 1
= -37.69%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.1605) – 1
= 90.00%
May 24, 2024 calculations
Top border of price channel:
Exp(Y867)
= Exp(a + b × X867 + 2 × s)
= Exp(a + b × 1,260 + 2 × s)
= Exp(6.8941 + -0.0013 × 1,260 + 2 × 0.1605)
= Exp(5.5817)
= $265.53
Bottom border of price channel:
Exp(Y867)
= Exp(a + b × X867 – 2 × s)
= Exp(a + b × 1,260 – 2 × s)
= Exp(6.8941 + -0.0013 × 1,260 – 2 × 0.1605)
= Exp(4.9399)
= $139.76
December 10, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(6.8941 + -0.0013 × 1,825 + 2 × 0.1605)
= Exp(4.8494)
= $127.66
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(6.8941 + -0.0013 × 1,825 – 2 × 0.1605)
= Exp(4.2075)
= $67.19
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 37.69% per annum.
- DECK price at the close of December 10, 2025 was $100.71 and was inside the primary price channel.
Secondary Trend
Start date: November 17, 2025
End date: December 10, 2025
a = -14.0826
b = 0.0102
s = 0.0199
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0102) – 1
= 4,112.61%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0199) – 1
= 8.30%
November 17, 2025 calculations
Top border of price channel:
Exp(Y1,238)
= Exp(a + b × X1,238 + 2 × s)
= Exp(a + b × 1,802 + 2 × s)
= Exp(-14.0826 + 0.0102 × 1,802 + 2 × 0.0199)
= Exp(4.4249)
= $83.51
Bottom border of price channel:
Exp(Y1,238)
= Exp(a + b × X1,238 – 2 × s)
= Exp(a + b × 1,802 – 2 × s)
= Exp(-14.0826 + 0.0102 × 1,802 – 2 × 0.0199)
= Exp(4.3452)
= $77.11
December 10, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(-14.0826 + 0.0102 × 1,825 + 2 × 0.0199)
= Exp(4.6606)
= $105.70
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(-14.0826 + 0.0102 × 1,825 – 2 × 0.0199)
= Exp(4.5809)
= $97.60
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 4,112.61% per annum.
- DECK price at the close of December 10, 2025 was inside the secondary price channel.