# Planet Fitness, Inc. (PLNT)

planet fitness isn’t your typical gym. sure, we have tons of the latest cardio and strength equipment, free weights, super clean locker rooms and unlimited fitness training. but we offer all that for just $10 a month. in a judgement free zone®. what’s a judgement free zone®? we do everything possible so that when you step inside any one of our 800 clubs, you feel at home. because we believe that everyone should have a place to work out where they can relax, go at their own pace and never have to worry about pressure or judgement. welcome to planet fitness. you belong. planet fitness is one of the most successful and fastest growing fitness franchises in the country. and it just so happens the hometown of our corporate headquarters frequently ranks on “best places to live” lists. if you’re interested in helping make this planet even stronger, check out job listings here - https://www.planetfitness.com/careers.aspx.

## Stock Price Trends

Stock price trends estimated using linear regression.

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#### Key facts

- The primary trend is decreasing.
- The decline rate of the primary trend is 10.38% per annum.
- PLNT price at the close of March 1, 2024 was $62.22 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 540.59% per annum.
- PLNT price at the close of March 1, 2024 was lower than the bottom border of the secondary price channel by $35.73 (36.48%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

### Linear Regression Model

Model equation:

Y_{i} = α + β × X_{i} + ε_{i}

Top border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} + 2 × s)

Bottom border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} – 2 × s)

where:

i - observation number

Y_{i} - natural logarithm of PLNT price

X_{i} - time index, 1 day interval

σ - standard deviation of ε_{i}

a - estimator of α

b - estimator of β

s - estimator of σ

Exp() - calculates the exponent of e

### Primary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### February 17, 2021 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### December 11, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The primary trend is decreasing.
- The decline rate of the primary trend is 10.38% per annum.
- PLNT price at the close of March 1, 2024 was $62.22 and was inside the primary price channel.

### Secondary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### September 15, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### December 29, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The secondary trend is increasing.
- The growth rate of the secondary trend is 540.59% per annum.
- PLNT price at the close of March 1, 2024 was lower than the bottom border of the secondary price channel by $35.73 (36.48%). This indicates a possible reversal in the secondary trend direction.