Sonos Inc (SONO)
Sonos, Inc. is a leading innovator in the multi-room audio industry, specializing in the design, development, manufacturing, and distribution of high-quality audio products. Headquartered in Santa Barbara, California, the company operates globally, reaching markets in the Americas, Europe, the Middle East, Africa, and Asia Pacific. With a focus on enhancing the listening experience through seamless integration and superior sound quality, Sonos continues to expand its portfolio and leverage technology to remain at the forefront of the rapidly evolving audio landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 230.84% per annum.
- SONO price at the close of January 14, 2026 was $16.20 and was lower than the bottom border of the primary price channel by $2.28 (12.35%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 69.67% per annum.
- SONO price at the close of January 14, 2026 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of SONO price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: April 3, 2025
End date: December 26, 2025
a = -2.9291
b = 0.0033
s = 0.0682
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0033) – 1
= 230.84%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0682) – 1
= 31.37%
April 3, 2025 calculations
Top border of price channel:
Exp(Y1,058)
= Exp(a + b × X1,058 + 2 × s)
= Exp(a + b × 1,539 + 2 × s)
= Exp(-2.9291 + 0.0033 × 1,539 + 2 × 0.0682)
= Exp(2.2522)
= $9.51
Bottom border of price channel:
Exp(Y1,058)
= Exp(a + b × X1,058 – 2 × s)
= Exp(a + b × 1,539 – 2 × s)
= Exp(-2.9291 + 0.0033 × 1,539 – 2 × 0.0682)
= Exp(1.9794)
= $7.24
December 26, 2025 calculations
Top border of price channel:
Exp(Y1,242)
= Exp(a + b × X1,242 + 2 × s)
= Exp(a + b × 1,806 + 2 × s)
= Exp(-2.9291 + 0.0033 × 1,806 + 2 × 0.0682)
= Exp(3.1275)
= $22.82
Bottom border of price channel:
Exp(Y1,242)
= Exp(a + b × X1,242 – 2 × s)
= Exp(a + b × 1,806 – 2 × s)
= Exp(-2.9291 + 0.0033 × 1,806 – 2 × 0.0682)
= Exp(2.8546)
= $17.37
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 230.84% per annum.
- SONO price at the close of January 14, 2026 was $16.20 and was lower than the bottom border of the primary price channel by $2.28 (12.35%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: December 2, 2025
End date: January 14, 2026
a = 8.7801
b = -0.0033
s = 0.0167
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0033) – 1
= -69.67%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0167) – 1
= 6.90%
December 2, 2025 calculations
Top border of price channel:
Exp(Y1,225)
= Exp(a + b × X1,225 + 2 × s)
= Exp(a + b × 1,782 + 2 × s)
= Exp(8.7801 + -0.0033 × 1,782 + 2 × 0.0167)
= Exp(2.9894)
= $19.87
Bottom border of price channel:
Exp(Y1,225)
= Exp(a + b × X1,225 – 2 × s)
= Exp(a + b × 1,782 – 2 × s)
= Exp(8.7801 + -0.0033 × 1,782 – 2 × 0.0167)
= Exp(2.9226)
= $18.59
January 14, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(8.7801 + -0.0033 × 1,825 + 2 × 0.0167)
= Exp(2.8489)
= $17.27
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(8.7801 + -0.0033 × 1,825 – 2 × 0.0167)
= Exp(2.7821)
= $16.15
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 69.67% per annum.
- SONO price at the close of January 14, 2026 was inside the secondary price channel.