Rollins Inc (ROL)
Rollins, Inc. is a leading provider of pest and termite control services for both residential and commercial clients across North America. With a robust portfolio of well-known brands, including Orkin, the company utilizes innovative and sustainable methods to deliver effective pest management solutions. Rollins is strategically positioned in a growing market, driven by increasing awareness of pest control needs and a commitment to providing exceptional customer service. As a publicly traded company, Rollins demonstrates strong financial fundamentals and is well-regarded for its operational efficiency and expansive service network.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 22.92% per annum.
- ROL price at the close of January 30, 2026 was $63.34 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 13.67% per annum.
- ROL price at the close of January 30, 2026 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of ROL price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 17, 2023
End date: January 30, 2026
a = 3.1052
b = 0.0006
s = 0.0460
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0006) – 1
= 22.92%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0460) – 1
= 20.22%
August 17, 2023 calculations
Top border of price channel:
Exp(Y640)
= Exp(a + b × X640 + 2 × s)
= Exp(a + b × 927 + 2 × s)
= Exp(3.1052 + 0.0006 × 927 + 2 × 0.0460)
= Exp(3.7214)
= $41.32
Bottom border of price channel:
Exp(Y640)
= Exp(a + b × X640 – 2 × s)
= Exp(a + b × 927 – 2 × s)
= Exp(3.1052 + 0.0006 × 927 – 2 × 0.0460)
= Exp(3.5373)
= $34.37
January 30, 2026 calculations
Top border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 + 2 × s)
= Exp(a + b × 1,824 + 2 × s)
= Exp(3.1052 + 0.0006 × 1,824 + 2 × 0.0460)
= Exp(4.2286)
= $68.62
Bottom border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 – 2 × s)
= Exp(a + b × 1,824 – 2 × s)
= Exp(3.1052 + 0.0006 × 1,824 – 2 × 0.0460)
= Exp(4.0444)
= $57.08
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 22.92% per annum.
- ROL price at the close of January 30, 2026 was $63.34 and was inside the primary price channel.
Secondary Trend
Start date: April 11, 2025
End date: January 30, 2026
a = 3.4648
b = 0.0004
s = 0.0240
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0004) – 1
= 13.67%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0240) – 1
= 10.08%
April 11, 2025 calculations
Top border of price channel:
Exp(Y1,054)
= Exp(a + b × X1,054 + 2 × s)
= Exp(a + b × 1,530 + 2 × s)
= Exp(3.4648 + 0.0004 × 1,530 + 2 × 0.0240)
= Exp(4.0498)
= $57.39
Bottom border of price channel:
Exp(Y1,054)
= Exp(a + b × X1,054 – 2 × s)
= Exp(a + b × 1,530 – 2 × s)
= Exp(3.4648 + 0.0004 × 1,530 – 2 × 0.0240)
= Exp(3.9538)
= $52.13
January 30, 2026 calculations
Top border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 + 2 × s)
= Exp(a + b × 1,824 + 2 × s)
= Exp(3.4648 + 0.0004 × 1,824 + 2 × 0.0240)
= Exp(4.1530)
= $63.63
Bottom border of price channel:
Exp(Y1,255)
= Exp(a + b × X1,255 – 2 × s)
= Exp(a + b × 1,824 – 2 × s)
= Exp(3.4648 + 0.0004 × 1,824 – 2 × 0.0240)
= Exp(4.0570)
= $57.80
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 13.67% per annum.
- ROL price at the close of January 30, 2026 was inside the secondary price channel.