Lamar Advertising Company (LAMR)
Lamar Advertising Company (Nasdaq: LAMR), established in 1902, stands as a leading player in the outdoor advertising industry across North America, operating an extensive portfolio of over 357,500 displays throughout the United States and Canada. The company's diverse offerings include billboards, digital displays, and transit advertising, which cater to a broad spectrum of advertisers aiming to reach a wide audience. With a strong focus on innovation and technology, Lamar continues to enhance its advertising solutions, positioning itself as a vital partner for brands looking to maximize their visibility in an increasingly competitive marketplace.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 22.91% per annum.
- LAMR price at the close of October 23, 2025 was $120.05 and was lower than the bottom border of the primary price channel by $0.81 (0.67%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 6.72% per annum.
- LAMR price at the close of October 23, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of LAMR price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 29, 2022
End date: March 10, 2025
a = 3.9273
b = 0.0006
s = 0.0814
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0006) – 1
= 22.91%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0814) – 1
= 38.49%
August 29, 2022 calculations
Top border of price channel:
Exp(Y463)
= Exp(a + b × X463 + 2 × s)
= Exp(a + b × 672 + 2 × s)
= Exp(3.9273 + 0.0006 × 672 + 2 × 0.0814)
= Exp(4.4698)
= $87.34
Bottom border of price channel:
Exp(Y463)
= Exp(a + b × X463 – 2 × s)
= Exp(a + b × 672 – 2 × s)
= Exp(3.9273 + 0.0006 × 672 – 2 × 0.0814)
= Exp(4.1442)
= $63.07
March 10, 2025 calculations
Top border of price channel:
Exp(Y1,096)
= Exp(a + b × X1,096 + 2 × s)
= Exp(a + b × 1,596 + 2 × s)
= Exp(3.9273 + 0.0006 × 1,596 + 2 × 0.0814)
= Exp(4.9919)
= $147.22
Bottom border of price channel:
Exp(Y1,096)
= Exp(a + b × X1,096 – 2 × s)
= Exp(a + b × 1,596 – 2 × s)
= Exp(3.9273 + 0.0006 × 1,596 – 2 × 0.0814)
= Exp(4.6663)
= $106.31
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 22.91% per annum.
- LAMR price at the close of October 23, 2025 was $120.05 and was lower than the bottom border of the primary price channel by $0.81 (0.67%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: March 4, 2024
End date: October 23, 2025
a = 4.4854
b = 0.0002
s = 0.0518
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0002) – 1
= 6.72%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0518) – 1
= 23.00%
March 4, 2024 calculations
Top border of price channel:
Exp(Y842)
= Exp(a + b × X842 + 2 × s)
= Exp(a + b × 1,225 + 2 × s)
= Exp(4.4854 + 0.0002 × 1,225 + 2 × 0.0518)
= Exp(4.8072)
= $122.39
Bottom border of price channel:
Exp(Y842)
= Exp(a + b × X842 – 2 × s)
= Exp(a + b × 1,225 – 2 × s)
= Exp(4.4854 + 0.0002 × 1,225 – 2 × 0.0518)
= Exp(4.6002)
= $99.50
October 23, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,823 + 2 × s)
= Exp(4.4854 + 0.0002 × 1,823 + 2 × 0.0518)
= Exp(4.9138)
= $136.15
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,823 – 2 × s)
= Exp(4.4854 + 0.0002 × 1,823 – 2 × 0.0518)
= Exp(4.7068)
= $110.69
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 6.72% per annum.
- LAMR price at the close of October 23, 2025 was inside the secondary price channel.