Procter & Gamble Company (PG)
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 7.09% per annum.
- PG price at the close of September 17, 2025 was $160.33 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 45.96% per annum.
- PG price at the close of September 17, 2025 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of PG price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 20, 2024
End date: September 17, 2025
a = 5.4238
b = -0.0002
s = 0.0249
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0002) – 1
= -7.09%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0249) – 1
= 10.49%
August 20, 2024 calculations
Top border of price channel:
Exp(Y985)
= Exp(a + b × X985 + 2 × s)
= Exp(a + b × 1,432 + 2 × s)
= Exp(5.4238 + -0.0002 × 1,432 + 2 × 0.0249)
= Exp(5.1850)
= $178.57
Bottom border of price channel:
Exp(Y985)
= Exp(a + b × X985 – 2 × s)
= Exp(a + b × 1,432 – 2 × s)
= Exp(5.4238 + -0.0002 × 1,432 – 2 × 0.0249)
= Exp(5.0853)
= $161.62
September 17, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(5.4238 + -0.0002 × 1,825 + 2 × 0.0249)
= Exp(5.1058)
= $164.97
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(5.4238 + -0.0002 × 1,825 – 2 × 0.0249)
= Exp(5.0060)
= $149.31
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 7.09% per annum.
- PG price at the close of September 17, 2025 was $160.33 and was inside the primary price channel.
Secondary Trend
Start date: July 30, 2025
End date: September 17, 2025
a = 3.1854
b = 0.0010
s = 0.0106
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0010) – 1
= 45.96%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0106) – 1
= 4.32%
July 30, 2025 calculations
Top border of price channel:
Exp(Y1,220)
= Exp(a + b × X1,220 + 2 × s)
= Exp(a + b × 1,776 + 2 × s)
= Exp(3.1854 + 0.0010 × 1,776 + 2 × 0.0106)
= Exp(5.0465)
= $155.48
Bottom border of price channel:
Exp(Y1,220)
= Exp(a + b × X1,220 – 2 × s)
= Exp(a + b × 1,776 – 2 × s)
= Exp(3.1854 + 0.0010 × 1,776 – 2 × 0.0106)
= Exp(5.0042)
= $149.04
September 17, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(3.1854 + 0.0010 × 1,825 + 2 × 0.0106)
= Exp(5.0973)
= $163.57
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(3.1854 + 0.0010 × 1,825 – 2 × 0.0106)
= Exp(5.0550)
= $156.81
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 45.96% per annum.
- PG price at the close of September 17, 2025 was inside the secondary price channel.