Procter & Gamble Company (PG)
The Procter & Gamble Company (P&G) is a leading American multinational consumer goods corporation, established in 1837 and headquartered in Cincinnati, Ohio. With a diverse portfolio focused on personal health, consumer health, personal care, and hygiene products, P&G operates through key segments including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine, & Family Care. Known for its commitment to innovation and sustainability, the company has consistently delivered strong financial performance and maintains a robust global presence, making it a preferred stock for institutional investors seeking stability in the consumer staples sector.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 9.75% per annum.
- PG price at the close of March 6, 2026 was $153.63 and was higher than the top border of the primary price channel by $1.17 (0.77%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 110.43% per annum.
- PG price at the close of March 6, 2026 was lower than the bottom border of the secondary price channel by $2.25 (1.44%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of PG price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 2, 2024
End date: January 29, 2026
a = 5.4843
b = -0.0003
s = 0.0278
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0003) – 1
= -9.75%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0278) – 1
= 11.75%
August 2, 2024 calculations
Top border of price channel:
Exp(Y857)
= Exp(a + b × X857 + 2 × s)
= Exp(a + b × 1,243 + 2 × s)
= Exp(5.4843 + -0.0003 × 1,243 + 2 × 0.0278)
= Exp(5.1903)
= $179.52
Bottom border of price channel:
Exp(Y857)
= Exp(a + b × X857 – 2 × s)
= Exp(a + b × 1,243 – 2 × s)
= Exp(5.4843 + -0.0003 × 1,243 – 2 × 0.0278)
= Exp(5.0793)
= $160.65
January 29, 2026 calculations
Top border of price channel:
Exp(Y1,230)
= Exp(a + b × X1,230 + 2 × s)
= Exp(a + b × 1,788 + 2 × s)
= Exp(5.4843 + -0.0003 × 1,788 + 2 × 0.0278)
= Exp(5.0370)
= $154.01
Bottom border of price channel:
Exp(Y1,230)
= Exp(a + b × X1,230 – 2 × s)
= Exp(a + b × 1,788 – 2 × s)
= Exp(5.4843 + -0.0003 × 1,788 – 2 × 0.0278)
= Exp(4.9260)
= $137.83
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 9.75% per annum.
- PG price at the close of March 6, 2026 was $153.63 and was higher than the top border of the primary price channel by $1.17 (0.77%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: December 8, 2025
End date: March 4, 2026
a = 1.3814
b = 0.0020
s = 0.0250
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0020) – 1
= 110.43%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0250) – 1
= 10.54%
December 8, 2025 calculations
Top border of price channel:
Exp(Y1,195)
= Exp(a + b × X1,195 + 2 × s)
= Exp(a + b × 1,736 + 2 × s)
= Exp(1.3814 + 0.0020 × 1,736 + 2 × 0.0250)
= Exp(4.9699)
= $144.01
Bottom border of price channel:
Exp(Y1,195)
= Exp(a + b × X1,195 – 2 × s)
= Exp(a + b × 1,736 – 2 × s)
= Exp(1.3814 + 0.0020 × 1,736 – 2 × 0.0250)
= Exp(4.8697)
= $130.28
March 4, 2026 calculations
Top border of price channel:
Exp(Y1,253)
= Exp(a + b × X1,253 + 2 × s)
= Exp(a + b × 1,822 + 2 × s)
= Exp(1.3814 + 0.0020 × 1,822 + 2 × 0.0250)
= Exp(5.1452)
= $171.60
Bottom border of price channel:
Exp(Y1,253)
= Exp(a + b × X1,253 – 2 × s)
= Exp(a + b × 1,822 – 2 × s)
= Exp(1.3814 + 0.0020 × 1,822 – 2 × 0.0250)
= Exp(5.0450)
= $155.24
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 110.43% per annum.
- PG price at the close of March 6, 2026 was lower than the bottom border of the secondary price channel by $2.25 (1.44%). This indicates a possible reversal in the secondary trend direction.