Sonoco Products Company (SON)
Sonoco Products Company is a leading global provider of packaging solutions, specializing in the manufacture and distribution of industrial and consumer packaging products across diverse markets, including North and South America, Europe, Australia, and Asia. Headquartered in Hartsville, South Carolina, Sonoco is committed to innovation and sustainability, offering a wide array of products that cater to various industries such as food and beverage, healthcare, and personal care. The company’s strategic focus on operational excellence and customer-centric solutions positions it as a key player in the ever-evolving packaging landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 13.29% per annum.
- SON price at the close of November 13, 2025 was $41.57 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 58.53% per annum.
- SON price at the close of November 13, 2025 was higher than the top border of the secondary price channel by $0.39 (0.96%). This indicates a possible reversal in the secondary trend direction.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of SON price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: January 2, 2024
End date: November 13, 2025
a = 4.4428
b = -0.0004
s = 0.0462
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0004) – 1
= -13.29%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0462) – 1
= 20.29%
January 2, 2024 calculations
Top border of price channel:
Exp(Y785)
= Exp(a + b × X785 + 2 × s)
= Exp(a + b × 1,142 + 2 × s)
= Exp(4.4428 + -0.0004 × 1,142 + 2 × 0.0462)
= Exp(4.0891)
= $59.69
Bottom border of price channel:
Exp(Y785)
= Exp(a + b × X785 – 2 × s)
= Exp(a + b × 1,142 – 2 × s)
= Exp(4.4428 + -0.0004 × 1,142 – 2 × 0.0462)
= Exp(3.9044)
= $49.62
November 13, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,823 + 2 × s)
= Exp(4.4428 + -0.0004 × 1,823 + 2 × 0.0462)
= Exp(3.8232)
= $45.75
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,823 – 2 × s)
= Exp(4.4428 + -0.0004 × 1,823 – 2 × 0.0462)
= Exp(3.6385)
= $38.03
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 13.29% per annum.
- SON price at the close of November 13, 2025 was $41.57 and was inside the primary price channel.
Secondary Trend
Start date: August 21, 2025
End date: November 13, 2025
a = 8.0505
b = -0.0024
s = 0.0317
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0024) – 1
= -58.53%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0317) – 1
= 13.51%
August 21, 2025 calculations
Top border of price channel:
Exp(Y1,195)
= Exp(a + b × X1,195 + 2 × s)
= Exp(a + b × 1,739 + 2 × s)
= Exp(8.0505 + -0.0024 × 1,739 + 2 × 0.0317)
= Exp(3.9204)
= $50.42
Bottom border of price channel:
Exp(Y1,195)
= Exp(a + b × X1,195 – 2 × s)
= Exp(a + b × 1,739 – 2 × s)
= Exp(8.0505 + -0.0024 × 1,739 – 2 × 0.0317)
= Exp(3.7937)
= $44.42
November 13, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,823 + 2 × s)
= Exp(8.0505 + -0.0024 × 1,823 + 2 × 0.0317)
= Exp(3.7179)
= $41.18
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,823 – 2 × s)
= Exp(8.0505 + -0.0024 × 1,823 – 2 × 0.0317)
= Exp(3.5911)
= $36.27
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 58.53% per annum.
- SON price at the close of November 13, 2025 was higher than the top border of the secondary price channel by $0.39 (0.96%). This indicates a possible reversal in the secondary trend direction.