Sonoco Products Company (SON)
Sonoco Products Company is a leading global provider of packaging solutions, specializing in the manufacture and distribution of industrial and consumer packaging products across diverse markets, including North and South America, Europe, Australia, and Asia. Headquartered in Hartsville, South Carolina, Sonoco is committed to innovation and sustainability, offering a wide array of products that cater to various industries such as food and beverage, healthcare, and personal care. The company’s strategic focus on operational excellence and customer-centric solutions positions it as a key player in the ever-evolving packaging landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 195.46% per annum.
- SON price at the close of March 6, 2026 was $53.34 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 56.16% per annum.
- SON price at the close of March 6, 2026 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of SON price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: October 27, 2025
End date: March 6, 2026
a = -1.4028
b = 0.0030
s = 0.0313
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0030) – 1
= 195.46%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0313) – 1
= 13.34%
October 27, 2025 calculations
Top border of price channel:
Exp(Y1,165)
= Exp(a + b × X1,165 + 2 × s)
= Exp(a + b × 1,693 + 2 × s)
= Exp(-1.4028 + 0.0030 × 1,693 + 2 × 0.0313)
= Exp(3.6849)
= $39.84
Bottom border of price channel:
Exp(Y1,165)
= Exp(a + b × X1,165 – 2 × s)
= Exp(a + b × 1,693 – 2 × s)
= Exp(-1.4028 + 0.0030 × 1,693 – 2 × 0.0313)
= Exp(3.5597)
= $35.15
March 6, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,823 + 2 × s)
= Exp(-1.4028 + 0.0030 × 1,823 + 2 × 0.0313)
= Exp(4.0707)
= $58.60
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,823 – 2 × s)
= Exp(-1.4028 + 0.0030 × 1,823 – 2 × 0.0313)
= Exp(3.9455)
= $51.70
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 195.46% per annum.
- SON price at the close of March 6, 2026 was $53.34 and was inside the primary price channel.
Secondary Trend
Start date: February 17, 2026
End date: March 6, 2026
a = 8.1194
b = -0.0023
s = 0.0146
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0023) – 1
= -56.16%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0146) – 1
= 6.01%
February 17, 2026 calculations
Top border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 + 2 × s)
= Exp(a + b × 1,806 + 2 × s)
= Exp(8.1194 + -0.0023 × 1,806 + 2 × 0.0146)
= Exp(4.0685)
= $58.47
Bottom border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 – 2 × s)
= Exp(a + b × 1,806 – 2 × s)
= Exp(8.1194 + -0.0023 × 1,806 – 2 × 0.0146)
= Exp(4.0101)
= $55.15
March 6, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,823 + 2 × s)
= Exp(8.1194 + -0.0023 × 1,823 + 2 × 0.0146)
= Exp(4.0301)
= $56.26
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,823 – 2 × s)
= Exp(8.1194 + -0.0023 × 1,823 – 2 × 0.0146)
= Exp(3.9717)
= $53.07
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 56.16% per annum.
- SON price at the close of March 6, 2026 was inside the secondary price channel.