Choice Hotels International Inc (CHH)
Choice Hotels International, Inc. is a leading global franchisor of hotels, headquartered in Rockville, Maryland. With a diverse portfolio of brands catering to both economy and upscale segments, the company operates thousands of hotels across more than 40 countries, emphasizing a strong focus on franchisee support and innovation. Choice Hotels leverages its robust distribution and marketing networks to drive brand visibility and customer engagement, positioning itself as a key player in the hospitality industry. The company's strategic growth initiatives include expanding its footprint through franchising and enhancing technology-driven solutions to improve operational efficiency.
Stock Price Trends
Stock price trends estimated using linear regression.
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Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 68.48% per annum.
- CHH price at the close of November 6, 2025 was $100.37 and was higher than the top border of the primary price channel by $2.99 (3.07%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 72.80% per annum.
- CHH price at the close of November 6, 2025 was higher than the top border of the secondary price channel by $4.62 (4.82%). This indicates a possible reversal in the secondary trend direction.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of CHH price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
July 10, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
November 5, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 68.48% per annum.
- CHH price at the close of November 6, 2025 was $100.37 and was higher than the top border of the primary price channel by $2.99 (3.07%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
August 22, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
November 5, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 72.80% per annum.
- CHH price at the close of November 6, 2025 was higher than the top border of the secondary price channel by $4.62 (4.82%). This indicates a possible reversal in the secondary trend direction.