Choice Hotels International Inc (CHH)
Choice Hotels International, Inc. is a leading global franchisor of hotels, headquartered in Rockville, Maryland. With a diverse portfolio of brands catering to both economy and upscale segments, the company operates thousands of hotels across more than 40 countries, emphasizing a strong focus on franchisee support and innovation. Choice Hotels leverages its robust distribution and marketing networks to drive brand visibility and customer engagement, positioning itself as a key player in the hospitality industry. The company's strategic growth initiatives include expanding its footprint through franchising and enhancing technology-driven solutions to improve operational efficiency.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 34.83% per annum.
- CHH price at the close of February 25, 2026 was $107.43 and was higher than the top border of the primary price channel by $5.50 (5.40%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 154.33% per annum.
- CHH price at the close of February 25, 2026 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of CHH price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: November 6, 2024
End date: January 7, 2026
a = 6.6353
b = -0.0012
s = 0.0650
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0012) – 1
= -34.83%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0650) – 1
= 29.67%
November 6, 2024 calculations
Top border of price channel:
Exp(Y930)
= Exp(a + b × X930 + 2 × s)
= Exp(a + b × 1,349 + 2 × s)
= Exp(6.6353 + -0.0012 × 1,349 + 2 × 0.0650)
= Exp(5.1827)
= $178.16
Bottom border of price channel:
Exp(Y930)
= Exp(a + b × X930 – 2 × s)
= Exp(a + b × 1,349 – 2 × s)
= Exp(6.6353 + -0.0012 × 1,349 – 2 × 0.0650)
= Exp(4.9229)
= $137.39
January 7, 2026 calculations
Top border of price channel:
Exp(Y1,221)
= Exp(a + b × X1,221 + 2 × s)
= Exp(a + b × 1,776 + 2 × s)
= Exp(6.6353 + -0.0012 × 1,776 + 2 × 0.0650)
= Exp(4.6817)
= $107.96
Bottom border of price channel:
Exp(Y1,221)
= Exp(a + b × X1,221 – 2 × s)
= Exp(a + b × 1,776 – 2 × s)
= Exp(6.6353 + -0.0012 × 1,776 – 2 × 0.0650)
= Exp(4.4219)
= $83.26
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 34.83% per annum.
- CHH price at the close of February 25, 2026 was $107.43 and was higher than the top border of the primary price channel by $5.50 (5.40%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: November 17, 2025
End date: February 25, 2026
a = 0.0568
b = 0.0026
s = 0.0374
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0026) – 1
= 154.33%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0374) – 1
= 16.16%
November 17, 2025 calculations
Top border of price channel:
Exp(Y1,187)
= Exp(a + b × X1,187 + 2 × s)
= Exp(a + b × 1,725 + 2 × s)
= Exp(0.0568 + 0.0026 × 1,725 + 2 × 0.0374)
= Exp(4.5432)
= $93.99
Bottom border of price channel:
Exp(Y1,187)
= Exp(a + b × X1,187 – 2 × s)
= Exp(a + b × 1,725 – 2 × s)
= Exp(0.0568 + 0.0026 × 1,725 – 2 × 0.0374)
= Exp(4.3934)
= $80.92
February 25, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(0.0568 + 0.0026 × 1,825 + 2 × 0.0374)
= Exp(4.7989)
= $121.38
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(0.0568 + 0.0026 × 1,825 – 2 × 0.0374)
= Exp(4.6491)
= $104.50
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 154.33% per annum.
- CHH price at the close of February 25, 2026 was inside the secondary price channel.