Under Armour Inc C (UA)
Under Armour, Inc. (UA) is a leading American sportswear brand specializing in high-performance footwear, apparel, and accessories designed for athletes and fitness enthusiasts. Founded in 1996 and headquartered in Baltimore, Maryland, the company has established a strong market presence with innovative products that emphasize cutting-edge technology and material science. Under Armour's commitment to quality and performance has garnered a loyal customer base and positioned the brand favorably in the competitive athletic apparel landscape, making it a key player in the global sports equipment market.
Stock Price Trends
Stock price trends estimated using linear regression.
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Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 6.99% per annum.
- UA price at the close of October 17, 2025 was $4.61 and was lower than the bottom border of the primary price channel by $0.40 (7.90%).
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 42.34% per annum.
- UA price at the close of October 17, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of UA price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
May 18, 2022 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
August 7, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 6.99% per annum.
- UA price at the close of October 17, 2025 was $4.61 and was lower than the bottom border of the primary price channel by $0.40 (7.90%).
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
September 25, 2024 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 17, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 42.34% per annum.
- UA price at the close of October 17, 2025 was inside the secondary price channel.