# Columbia Sportswear Company (COLM)

Columbia Sportswear Company designs, supplies, markets and distributes clothing, footwear, accessories and equipment for outdoor, active and day-to-day activities in the United States, Latin America, Asia Pacific, Europe, the Middle East, Africa and Canada. The company is headquartered in Portland, Oregon.

## Stock Price Trends

Stock price trends estimated using linear regression.

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#### Key facts

- The primary trend is increasing.
- The growth rate of the primary trend is 18.80% per annum.
- COLM price at the close of July 19, 2024 was $77.63 and was lower than the bottom border of the primary price channel by $0.94 (1.20%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 39.51% per annum.
- COLM price at the close of July 19, 2024 was inside the secondary price channel.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

### Linear Regression Model

Model equation:

Y_{i} = α + β × X_{i} + ε_{i}

Top border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} + 2 × s)

Bottom border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} – 2 × s)

where:

i - observation number

Y_{i} - natural logarithm of COLM price

X_{i} - time index, 1 day interval

σ - standard deviation of ε_{i}

a - estimator of α

b - estimator of β

s - estimator of σ

Exp() - calculates the exponent of e

### Primary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### August 2, 2023 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### June 25, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The primary trend is increasing.
- The growth rate of the primary trend is 18.80% per annum.
- COLM price at the close of July 19, 2024 was $77.63 and was lower than the bottom border of the primary price channel by $0.94 (1.20%). This indicates a possible reversal in the primary trend direction.

### Secondary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### May 10, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### July 19, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The secondary trend is decreasing.
- The decline rate of the secondary trend is 39.51% per annum.
- COLM price at the close of July 19, 2024 was inside the secondary price channel.