The Wendy’s Co (WEN)
The Wendy's Company (WEN) is a leading quick-service restaurant chain renowned for its fresh, high-quality ingredients and innovative menu offerings, including its signature square hamburgers and fresh, never-frozen beef. Headquartered in Dublin, Ohio, Wendy's has established a strong brand presence with a commitment to customer satisfaction and operational excellence. As an industry pioneer, the company continues to expand its footprint globally while leveraging technology to enhance the customer experience and drive growth. With a focus on sustainability and community engagement, Wendy's is well-positioned to capitalize on market trends and attract a diverse customer base.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 50.06% per annum.
- WEN price at the close of January 26, 2026 was $8.08 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 16.65% per annum.
- WEN price at the close of January 26, 2026 was lower than the bottom border of the secondary price channel by $0.01 (0.11%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of WEN price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: October 10, 2024
End date: January 5, 2026
a = 5.4696
b = -0.0019
s = 0.0460
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0019) – 1
= -50.06%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0460) – 1
= 20.18%
October 10, 2024 calculations
Top border of price channel:
Exp(Y932)
= Exp(a + b × X932 + 2 × s)
= Exp(a + b × 1,352 + 2 × s)
= Exp(5.4696 + -0.0019 × 1,352 + 2 × 0.0460)
= Exp(2.9894)
= $19.87
Bottom border of price channel:
Exp(Y932)
= Exp(a + b × X932 – 2 × s)
= Exp(a + b × 1,352 – 2 × s)
= Exp(5.4696 + -0.0019 × 1,352 – 2 × 0.0460)
= Exp(2.8055)
= $16.54
January 5, 2026 calculations
Top border of price channel:
Exp(Y1,240)
= Exp(a + b × X1,240 + 2 × s)
= Exp(a + b × 1,804 + 2 × s)
= Exp(5.4696 + -0.0019 × 1,804 + 2 × 0.0460)
= Exp(2.1294)
= $8.41
Bottom border of price channel:
Exp(Y1,240)
= Exp(a + b × X1,240 – 2 × s)
= Exp(a + b × 1,804 – 2 × s)
= Exp(5.4696 + -0.0019 × 1,804 – 2 × 0.0460)
= Exp(1.9456)
= $7.00
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 50.06% per annum.
- WEN price at the close of January 26, 2026 was $8.08 and was inside the primary price channel.
Secondary Trend
Start date: November 17, 2025
End date: January 23, 2026
a = 1.3632
b = 0.0004
s = 0.0214
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0004) – 1
= 16.65%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0214) – 1
= 8.95%
November 17, 2025 calculations
Top border of price channel:
Exp(Y1,208)
= Exp(a + b × X1,208 + 2 × s)
= Exp(a + b × 1,755 + 2 × s)
= Exp(1.3632 + 0.0004 × 1,755 + 2 × 0.0214)
= Exp(2.1466)
= $8.56
Bottom border of price channel:
Exp(Y1,208)
= Exp(a + b × X1,208 – 2 × s)
= Exp(a + b × 1,755 – 2 × s)
= Exp(1.3632 + 0.0004 × 1,755 – 2 × 0.0214)
= Exp(2.0609)
= $7.85
January 23, 2026 calculations
Top border of price channel:
Exp(Y1,253)
= Exp(a + b × X1,253 + 2 × s)
= Exp(a + b × 1,822 + 2 × s)
= Exp(1.3632 + 0.0004 × 1,822 + 2 × 0.0214)
= Exp(2.1749)
= $8.80
Bottom border of price channel:
Exp(Y1,253)
= Exp(a + b × X1,253 – 2 × s)
= Exp(a + b × 1,822 – 2 × s)
= Exp(1.3632 + 0.0004 × 1,822 – 2 × 0.0214)
= Exp(2.0892)
= $8.08
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 16.65% per annum.
- WEN price at the close of January 26, 2026 was lower than the bottom border of the secondary price channel by $0.01 (0.11%). This indicates a possible reversal in the secondary trend direction.