Guess? Inc. (GES)
Guess? Inc. is a globally recognized lifestyle brand headquartered in Los Angeles, California, specializing in premium denim and apparel, as well as accessories and fragrances. Founded in 1981, the company has established a significant market presence through innovative marketing strategies and a distinctive brand aesthetic. With operations spanning multiple countries and a robust retail network, Guess? focuses on delivering high-quality products that resonate with fashion-forward consumers. The company's commitment to sustainability and ethical practices is increasingly evident in its supply chain and product offerings, positioning it favorably in a competitive retail landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
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Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 232.56% per annum.
- GES price at the close of October 20, 2025 was $16.85 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 9.90% per annum.
- GES price at the close of October 20, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of GES price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
April 3, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 20, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 232.56% per annum.
- GES price at the close of October 20, 2025 was $16.85 and was inside the primary price channel.
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
August 20, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 20, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 9.90% per annum.
- GES price at the close of October 20, 2025 was inside the secondary price channel.