Southern Company (SO)
Southern Company is a leading American gas and electric utility holding company, headquartered in Atlanta, Georgia, with additional executive offices in Birmingham, Alabama. It serves over 9 million customers across the southeastern United States, providing reliable electricity and natural gas services. As a key player in the energy sector, Southern Company is committed to advancing clean energy initiatives and sustainability, while maintaining a diverse portfolio of generation resources, including nuclear, natural gas, coal, and renewable energy solutions. With a strong focus on innovation and infrastructure development, it aims to meet the evolving energy needs of its customers while contributing to economic growth in the region.
Stock Price Trends
Stock price trends estimated using linear regression.
Paying users area
Try for free
Stock pages available for free today:
The data is hidden behind and trends are not shown in the charts.
Unhide data and trends.
Get full access to the entire website.
This is a one-time payment. There is no automatic renewal.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 23.93% per annum.
- SO price at the close of October 17, 2025 was $97.80 and was inside the primary price channel.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 11.15% per annum.
- SO price at the close of October 17, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of SO price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
August 3, 2023 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 17, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 23.93% per annum.
- SO price at the close of October 17, 2025 was $97.80 and was inside the primary price channel.
Secondary Trend
Start date:
End date:
a =
b =
s =
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × ) – 1
=
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × ) – 1
=
July 29, 2024 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
October 17, 2025 calculations
Top border of price channel:
Exp(Y)
= Exp(a + b × X + 2 × s)
= Exp(a + b × + 2 × s)
= Exp( + × + 2 × )
= Exp()
= $
Bottom border of price channel:
Exp(Y)
= Exp(a + b × X – 2 × s)
= Exp(a + b × – 2 × s)
= Exp( + × – 2 × )
= Exp()
= $
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 11.15% per annum.
- SO price at the close of October 17, 2025 was inside the secondary price channel.