Kraft Heinz Co (KHC)
The Kraft Heinz Company (KHC) is a leading American food and beverage conglomerate, formed through the strategic merger of Kraft Foods and Heinz. Headquartered in both Chicago, Illinois, and Pittsburgh, Pennsylvania, the company boasts a diverse portfolio of iconic brands, including Kraft, Heinz, Oscar Mayer, and Philadelphia, among others. With a strong focus on innovation and sustainability, Kraft Heinz is committed to delivering high-quality products while advancing efficiency across its global supply chain. The company is well-positioned to leverage trends in consumer preferences, aiming to drive growth in a competitive food industry landscape.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 15.93% per annum.
- KHC price at the close of January 26, 2026 was $23.58 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 19.84% per annum.
- KHC price at the close of January 26, 2026 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of KHC price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: December 11, 2023
End date: January 26, 2026
a = 4.0500
b = -0.0005
s = 0.0420
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0005) – 1
= -15.93%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0420) – 1
= 18.30%
December 11, 2023 calculations
Top border of price channel:
Exp(Y723)
= Exp(a + b × X723 + 2 × s)
= Exp(a + b × 1,048 + 2 × s)
= Exp(4.0500 + -0.0005 × 1,048 + 2 × 0.0420)
= Exp(3.6357)
= $37.93
Bottom border of price channel:
Exp(Y723)
= Exp(a + b × X723 – 2 × s)
= Exp(a + b × 1,048 – 2 × s)
= Exp(4.0500 + -0.0005 × 1,048 – 2 × 0.0420)
= Exp(3.4677)
= $32.06
January 26, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(4.0500 + -0.0005 × 1,825 + 2 × 0.0420)
= Exp(3.2663)
= $26.21
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(4.0500 + -0.0005 × 1,825 – 2 × 0.0420)
= Exp(3.0982)
= $22.16
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 15.93% per annum.
- KHC price at the close of January 26, 2026 was $23.58 and was inside the primary price channel.
Secondary Trend
Start date: July 31, 2024
End date: January 26, 2026
a = 4.2605
b = -0.0006
s = 0.0366
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0006) – 1
= -19.84%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0366) – 1
= 15.75%
July 31, 2024 calculations
Top border of price channel:
Exp(Y882)
= Exp(a + b × X882 + 2 × s)
= Exp(a + b × 1,281 + 2 × s)
= Exp(4.2605 + -0.0006 × 1,281 + 2 × 0.0366)
= Exp(3.5574)
= $35.07
Bottom border of price channel:
Exp(Y882)
= Exp(a + b × X882 – 2 × s)
= Exp(a + b × 1,281 – 2 × s)
= Exp(4.2605 + -0.0006 × 1,281 – 2 × 0.0366)
= Exp(3.4112)
= $30.30
January 26, 2026 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(4.2605 + -0.0006 × 1,825 + 2 × 0.0366)
= Exp(3.2278)
= $25.23
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(4.2605 + -0.0006 × 1,825 – 2 × 0.0366)
= Exp(3.0816)
= $21.79
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 19.84% per annum.
- KHC price at the close of January 26, 2026 was inside the secondary price channel.