# Kraft Heinz Co (KHC)

The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.

## Stock Price Trends

Stock price trends estimated using linear regression.

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#### Key facts

- The primary trend is increasing.
- The growth rate of the primary trend is 0.54% per annum.
- KHC price at the close of July 19, 2024 was $33.12 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 48.32% per annum.
- KHC price at the close of July 19, 2024 was higher than the top border of the secondary price channel by $0.02 (0.06%). This indicates a possible reversal in the secondary trend direction.
- The direction of the secondary trend is opposite to the direction of the primary trend. This indicates a possible reversal in the direction of the primary trend.

### Linear Regression Model

Model equation:

Y_{i} = α + β × X_{i} + ε_{i}

Top border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} + 2 × s)

Bottom border of price channel:

Exp(Y_{i}) = Exp(a + b × X_{i} – 2 × s)

where:

i - observation number

Y_{i} - natural logarithm of KHC price

X_{i} - time index, 1 day interval

σ - standard deviation of ε_{i}

a - estimator of α

b - estimator of β

s - estimator of σ

Exp() - calculates the exponent of e

### Primary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### February 18, 2021 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### July 19, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The primary trend is increasing.
- The growth rate of the primary trend is 0.54% per annum.
- KHC price at the close of July 19, 2024 was $33.12 and was inside the primary price channel.

### Secondary Trend

Start date:

End date:

a =

b =

s =

Annual growth rate:

Exp(365 × b) – 1

= Exp(365 × ) – 1

=

Price channel spread:

Exp(4 × s) – 1

= Exp(4 × ) – 1

=

#### April 17, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### July 19, 2024 calculations

Top border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} + 2 × s)

= Exp(a + b × + 2 × s)

= Exp( + × + 2 × )

= Exp()

= $

Bottom border of price channel:

Exp(Y_{})

= Exp(a + b × X_{} – 2 × s)

= Exp(a + b × – 2 × s)

= Exp( + × – 2 × )

= Exp()

= $

#### Description

- The secondary trend is decreasing.
- The decline rate of the secondary trend is 48.32% per annum.
- KHC price at the close of July 19, 2024 was higher than the top border of the secondary price channel by $0.02 (0.06%). This indicates a possible reversal in the secondary trend direction.